Cerveja Foca Commercial: Football Religion

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Cerveja Foca has created a campaign, which will either make it or break it.

The Brazilian beer brand raises a very important question (to some, to say the least): doesn’t it really suck when your favorite football team plays, while you’re bending your back at work? Foca has a solution. Since Brazil tolerates every religion, fans should unite for registering football as a religion, which would enable to be excused from work in order to attend the service at the stadium.

What do you think? Sacrilege or a really good business plan?