The commercial features men, who act like total douchebags. They watch silly programs on TV, they do not use nail scissors, drive drunk and forget to close the refrigerator. So why would women spend time and money perking themselves up for these guys? They should do it for themselves, according to the creatives. Well, this is silly tactics, but you just want to watch the spot and see how a dude is getting that nail off of his toe with his teeth!