The NBA is leaving no demographic groups untouched as it continues to ramp up marketing for the 2010-11 season. For the second season it’s putting significant marketing efforts to gain the attention of the Hispanic audience. About a week ago two new TV spots “Tow Truck” and “Kiss” united by the slogan “Guarda Tu Pasión” (“Save your passion”) were launched. The idea of those video ads is that Latinos never hold back emotions for their team. “Guarda Tu Pasión” shows how Latinos prioritize their energy strictly for the NBA season.